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Would Brunelleschi have used Twitter?

An encounter between Renaissance and the social web

The workshop will be the occasion to speak about BMLab – Cantiere Creativo links to Ireland and Ireland Italy business opportunities in web 2.0 and social marketing.
Why and how does a 717-year-old institution decide to go online, to go social, and to do all this in an agile way?

BMLab as partner of Cantiere Creativo, a Florence-based web company, is currently working on an innovation project for the Opera di Santa Maria del Fiore in Florence.

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